Media technologies are the perfect tool to connect with employees, customers, and partners. These innovative tools help businesses remain relevant and reachable to their target audience, increasing business success.
Media technology is any type of hardware, software, or tool that is used to create or produce any type of media — audio and video images data social and interactive media environments, virtual reality, augmented reality and more. It can range from low-tech tools used by artists to the global media processing systems and distribution systems of large corporations.
Media technologies can be utilized to promote a business. Examples include email marketing and social media management. They enable businesses to communicate with their customers and potential customers in new ways, like providing support in real-time to customers or sending targeted emails.
New media technologies can create an online community of followers or fans for a company, increasing engagement and helping to foster trust and loyalty. YouTube, for example, is a well-known platform that lets users publish content that is targeted to particular interests while inviting feedback from the community. In more extreme cases new media technologies could be used by political propagandists to influence public opinion. A terrorist group, for instance, may broadcast the execution of a journalist to incite violence. Media technology can reduce this by offering tools to moderate and confirm.
